Creme Guides
Discovering Europe with style
As Creme Guides was scaling their online magazine, they realised what they needed was a new website that would promote their premium aesthetic and their city guides. We teamed up with the Berlin-based brand to relaunch their online presence, in order to better showcase the beautiful lifestyle and travel locations they feature through a playful yet sophisticated look.
Show
Show
Year
2019
Industry
Lifestyle
Project Category
Experiences
Approach
We kicked off this project with client workshops and iterative design sprints - complemented by creative research and exploration. Working closely with the founders of Creme Guides, we then developed a new visual language that both spoke to the target audience and helped define the new brand direction.
Solution
A premium new identity
By reworking the brand’s art direction, colour concept, and illustrations – scattered throughout the site, to cultivate a sense of imagination and wonder – we established a refined new look and feel.
A premium new identity
By reworking the brand’s art direction, colour concept, and illustrations – scattered throughout the site, to cultivate a sense of imagination and wonder – we established a refined new look and feel.
An elegant editorial destination
With usability in mind, we redesigned the website from the ground up and worked on improving the information architecture to optimise the user experience. We also brought the brand to life with a new visual language and artistic direction based on an elegant, feminine aesthetic.
An elegant editorial destination
With usability in mind, we redesigned the website from the ground up and worked on improving the information architecture to optimise the user experience. We also brought the brand to life with a new visual language and artistic direction based on an elegant, feminine aesthetic.
Peak optimisation
After a content audit, we set about upgrading all aspects of onsite SEO, from providing new page titles, to meta descriptions and URLs. Additionally, we optimised important landing pages through refined keywords and revamped copy.
Peak optimisation
After a content audit, we set about upgrading all aspects of onsite SEO, from providing new page titles, to meta descriptions and URLs. Additionally, we optimised important landing pages through refined keywords and revamped copy.
With the relaunch, we improved the site’s most important metrics and boosted traffic by 30%. The new design also vastly increased inbound leads for advertisement. Over all, the relaunch established Creme Guides as one of the leading independent lifestyle and travel online magazines for the German-speaking market.
