Casper
A better night’s sleep
Casper, American mattress company and pioneer of bed-in-a-box products, first entered the French market back in 2017. A few months (and ad campaigns) later, the company was hungry for a fresh take on boosting local brand awareness. Without in-house capacities of their own, they enlisted our help for their first major out-of-home (OOH) campaign for the French market.
Show
Show
Year
2018
Industry
Lifestyle
Project Category
Communications
Experiences
Services
Art Direction
Concept
Data Analysis
Design
Approach
After extensive research into the national audience and their sleeping habits, we established a deep understanding of consumer behaviour and the market at large.
Solution
Using clever word play, and several witty French sayings – all focused on the topic of sleep – we then designed a fun, accessible OOH campaign to run in the Paris Metro. We aimed to appeal to a broad audience by sparking curiosity in the city’s commuters.
A playful campaign
Through our creative work, we helped to establish a playful, self-deprecating and relatable brand image for Casper in the French market.
A playful campaign
Through our creative work, we helped to establish a playful, self-deprecating and relatable brand image for Casper in the French market.
A user-friendly micro-site
We developed a specialised landing page for the campaign, to highlight the product’s benefits for a French audience.
A user-friendly micro-site
We developed a specialised landing page for the campaign, to highlight the product’s benefits for a French audience.
The campaign was a success both in its original setting and online. It boosted national brand awareness for Casper and significantly increased their sales.
