2022
Lifestyle
After evaluating the technical challenges and constraints, we devised a shared vision for the new site through workshops with both employees and industry experts. We then worked in close collaboration with the client to design and develop the new website in an agile project setup, with a focus on delivering a modern and sophisticated customer experience powered by highly integrated CMS.
Combining a clean, light aesthetic with an editorially-inspired design, we built a new site that makes discovering the latest art house releases easy and straightforward. With our mobile-first approach, we ensured that the user experience would be as intuitive as possible – allowing busy Berliners to find and purchase the tickets they want, all while on the go.
We took Yorck in a new, aspirational brand direction, with a stunning art direction and bold typography paired with bright, bold colours - keeping usability and customer satisfaction front-of-mind.
We took Yorck in a new, aspirational brand direction, with a stunning art direction and bold typography paired with bright, bold colours - keeping usability and customer satisfaction front-of-mind.
Redesigning the entire architecture of the website from scratch, we introduced an intuitive navigation concept with a fresh site layout, allowing visitors to easily browse the latest blockbusters, discover new indie films, and find screening times for their nearest cinema.
Redesigning the entire architecture of the website from scratch, we introduced an intuitive navigation concept with a fresh site layout, allowing visitors to easily browse the latest blockbusters, discover new indie films, and find screening times for their nearest cinema.
For the website’s backend, we implemented a streamlined, dynamic CMS system significantly reducing lead times for most internal tasks.
For the website’s backend, we implemented a streamlined, dynamic CMS system significantly reducing lead times for most internal tasks.
We developed a fast and simple purchase journey, in which visitors can easily book tickets in under a minute – and sometimes even faster. ;-)
We developed a fast and simple purchase journey, in which visitors can easily book tickets in under a minute – and sometimes even faster. ;-)
By reimagining the look and technical capabilities of Yorck’s website, we successfully boosted its performance, vastly improving the cinema franchise’s Google rankings and establishing their new, dynamic digital presence.