German furniture icon Water Knoll’s space planning and advice service helps customers bring the brand’s superb craftsmanship and timeless designs into any home. To make this digital offering tangible, we crafted a welcoming, easy-to-navigate microsite, which invites potential customers to discover what “The Essence of Excellence” means for them.
In order to create a tangible sense of well-being for the user, we focused on how end consumers might be looking to transform their living, lounge, and dining spaces. The site itself, meanwhile, needed to embody the brand’s core aesthetic – while also directing customers to their nearest retailers, so they could experience the excellence of the materials and craftsmanship in real life.
We created an immersive digital experience to spark customer interest. Inspired by the client’s aesthetic of elevated comfort, we employed a mobile-first approach – balancing welcoming images with engaging videos to establish a smooth, editorial flow. We also introduced three, augmented-reality modules, allowing customers to experiment with how products might look in their own homes.
Thanks to the mobile-first approach and augmented reality technology, we generated an exceptionally high user engagement on mobile, resulting in considerable inbound leads for Walter Knoll’s space planning and advice service.