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mint & berry by Zalando

THE WORLD NEEDS MORE ROMANCE

Berlin-based fashion brand Mint & Berry needed a partner they could trust for their #moreromance campaign. As one of Zalando’s private labels, Mint & Berry offers modern, feminine pieces that marry simplistic chic with vintage charm. For this project, our job was to help make tangible the kindness, empathy and altruism that the brand embodies through an immersive online experience.

Project Details

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Show

Year

2017

Industry

Fashion

Services

Communications

Product

Deliverables

Social Media Assets

Digital Architecture

Experience Design

Animation

Development

Microsite

Approach

To establish this positive outlook, Mint & Berry envisioned the campaign as both an antidote to online negativity and as a celebration of the everyday act of getting dressed. By forming a joint task force, our two teams worked against the clock to build a set of digital solutions designed to meet these goals.

Solution

We ended up with a vibrant, imaginative micro-site that evokes the wonder of a daydream through a blend of romantic imagery and the brand’s retro product offering. Keeping the themes of the #moreromance campaign top of mind, we expanded upon this unique digital design with several interactive and community-focused components.

A VIBRANT E-COMMERCE EXPERIENCE The micro-site we developed for this campaign featured a user-friendly, shoppable lookbook. Meanwhile, micro-animations and a dynamic background helped to establish a compelling visual language.

A VIBRANT E-COMMERCE EXPERIENCE


The micro-site we developed for this campaign featured a user-friendly, shoppable lookbook. Meanwhile, micro-animations and a dynamic background helped to establish a compelling visual language.

SOCIAL MEDIA INTEGRATION Thanks to automated social media integration, the micro-site displayed the latest social media posts from the brand’s audience, filtered by specific hashtags.

SOCIAL MEDIA INTEGRATION


Thanks to automated social media integration, the micro-site displayed the latest social media posts from the brand’s audience, filtered by specific hashtags.

CREATIVE AUDIENCE ENGAGEMENT Our integrated raffle module invited audiences from across Mint & Berry’s channels to enter to win a unique prize every day for 14 days.

CREATIVE AUDIENCE ENGAGEMENT


Our integrated raffle module invited audiences from across Mint & Berry’s channels to enter to win a unique prize every day for 14 days.

The campaign exceeded all expectations, having sold out the first merchandise collection within 48hours. In the end, Mint & Berry were so pleased with the results that our partnership has continued as the digital lead agency for all of Zalando’s private labels.

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