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mint & berry by Zalando

THE WORLD NEEDS MORE ROMANCE

Berlin-based fashion brand Mint & Berry offers modern, feminine pieces that marry simplistic chic with vintage charm. For this project, we brought the brand’s emotional #moreromance campaign to life through immersive digital solutions, featuring an imaginative microsite complete with a shoppable lookbook, social media integration, and a raffle module.

Project Details

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Year

2017

Industry

Fashion

Project Category

Communications

Social Media

Experiences

Services

Animation

Art Direction

Development

Research

UX/UI Design

Approach

This collaboration required a deep, mutual understanding 
of Mint & Berry’s original idea and target audience. The vision was to foster an experience that acted both as an antidote 
to online negativity and as a celebration of the everyday romance of getting dressed. By forming a joint task force, 
our two teams worked against the clock to build a set of digital solutions designed to match these goals.

Solution

We ended up with a vibrant, imaginative microsite that 
evokes the wonder of a day dream through a blend of romantic imagery and the brand’s retro product offering. Keeping 
the themes of the #moreromance campaign top-of-mind, 
we expanded upon this unique digital design with a shoppable lookbook, automated social media integration, and a 14-day raffle game. OUT– promoted across all channels.

A VIBRANT DIGITAL EXPERIENCE

With the immersive microsite and its shoppable campaign lookbook, we created an engaging digital brand experience.

The expressive micro-animations and the dynamic background that changes colours as you scroll have helped to translate the abstract themes of love and empathy into a compelling visual language.

A VIBRANT DIGITAL EXPERIENCE

With the immersive microsite and its shoppable campaign lookbook, we created an engaging digital brand experience.

The expressive micro-animations and the dynamic background that changes colours as you scroll have helped to translate the abstract themes of love and empathy into a compelling visual language.

AUTOMATED INTEGRATION OF USER GENERATED CONTENT

We developed an automated social media integration for the microsite to display the audience's campaign engagement on Instagram, filtered by specific hashtags.

AUTOMATED INTEGRATION OF USER GENERATED CONTENT

We developed an automated social media integration for the microsite to display the audience's campaign engagement on Instagram, filtered by specific hashtags.

DAILY AUDIENCE ENGAGEMENT

Our costum-developed sweepstake module invited audiences from across Mint & Berry’s channels to win a unique prize every day for 14 days.

DAILY AUDIENCE ENGAGEMENT

Our costum-developed sweepstake module invited audiences from across Mint & Berry’s channels to win a unique prize every day for 14 days.

Under tight deadlines, we successfully translated the emotional themes of the campaign into a vibrant digital brand experience, resulting in the collection selling out fast and strong audience engagement on Instagram. In the end, Mint & Berry were so pleased with the results that our partnership has continued as the digital lead agency for all of Zalando’s private labels (zlabels).

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