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lala Berlin

Celebrating differences

lala Berlin

A champion of diversity, lala Berlin sees style through an inclusive, international lens. To help drive the Berlin-based fashion brand's online business, we developed a state-of-the-art shopping experience inspired by their uncompromised, high-quality aesthetic.

Project Details

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Year

2021

Industry

Fashion

Services

E-Commerce

Deliverables

Market Research

Product Strategy

Brand Identity

Experience Design

Animation

Development

Online Store

Approach

Taking a hands-on approach, we visited lala’s brick-and-mortar store and spoke to their customers to understand what makes them tick – both on an emotional and a practical level.

Solution

We landed on an elevated but easy-to-use ecommerce site, complete with a sleek, distinct design direction.

Within the first year of the client’s website relaunch, lala increased their conversion rate by 25%, and their revenue by 15% percent.

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