lala Berlin
Celebrating Differences
A champion of diversity, lala Berlin sees style through an inclusive, international lens. To help drive the Berlin-based fashion brand's online business, we revamped the brand’s digital visual identity and created a state-of-the-art shopping experience inspired by their uncompromised, high-quality aesthetic.
Show
Show
Year
2021
Industry
Fashion
Project Category
E-Commerce
Services
Animation
Art Direction
Data Analysis
Development
Research
SEO
Strategy
UX/UI Design
Approach
Taking a hands-on approach, we visited lala’s brick-and-mortar store and spoke to their customers to understand what makes them tick – both on an emotional and a practical level.
Solution
We landed on an elevated but easy-to-use ecommerce site, complete with a sleek, distinct design direction.
To appeal to younger audiences, we updated the client’s branding and optimised their entire visual language for digital-first formats.
To appeal to younger audiences, we updated the client’s branding and optimised their entire visual language for digital-first formats.
We leveraged our in-depth research to develop a sleek and sophisticated shopping experience, which caters to both higher conversion and the client’s brand image.
We leveraged our in-depth research to develop a sleek and sophisticated shopping experience, which caters to both higher conversion and the client’s brand image.
Using Shopify’s platform, we built a fast, frictionless online shop geared towards improving vital metrics across the board.
Using Shopify’s platform, we built a fast, frictionless online shop geared towards improving vital metrics across the board.
Within the first year of the client’s website relaunch, lala increased their conversion rate by 25%, and their revenue by 15%.
