We approached HUGO’s campaigns with an open, inventive mindset. To assure alignment throughout, our creative teams came together to exchange ideas, agree upon each campaign's visual guidelines, and plot out how to align the ads’ aesthetic with the brand’s disruptive nature.
Through this process, we alighted upon an efficient and – importantly – replicable solution. First, we would decide which assets best spoke to the campaign's unique storyline. Then, we’d build complementary assets around the campaign’s core content. For each campaign, we’d then provide multiple creative directions for the client to choose between.
We distilled the joyful spirit of the “HUGO Borderless” campaign into a set of authentically expressive social media and display ads. Shared across six countries, our creative work helped to position the campaign as a cross-cultural celebration of youth culture.
We distilled the joyful spirit of the “HUGO Borderless” campaign into a set of authentically expressive social media and display ads. Shared across six countries, our creative work helped to position the campaign as a cross-cultural celebration of youth culture.
Designed to establish HUGO as a proudly local brand with a global perspective, the client’s “Global” campaign revolved around a diverse group of individuals who have made Berlin their home. We assisted in the creation of ads for multiple channels, featuring video interviews with these free-spirited creatives.
Designed to establish HUGO as a proudly local brand with a global perspective, the client’s “Global” campaign revolved around a diverse group of individuals who have made Berlin their home. We assisted in the creation of ads for multiple channels, featuring video interviews with these free-spirited creatives.
To underline HUGO’s commitment to sustainability, we helped the client to format and re-package their “Clean Up Your Act” campaign’s assets for audiences across Germany, the UK, and the US.
To underline HUGO’s commitment to sustainability, we helped the client to format and re-package their “Clean Up Your Act” campaign’s assets for audiences across Germany, the UK, and the US.
Over the more than three years of our collaboration, we have boosted the client’s brand awareness – with the three campaigns mentioned above generating together nearly 400 million impressions – thereby helping to clearly distinguish HUGO as its own brand.