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Hugo Boss

Bringing Hugo Boss to the streets

For our long-term client HUGO BOSS, we created diverse and dynamic digital out-of-home advertisements for a variety of campaigns to help their brands reach a broader, global audience – while also amplifying their iconic brand image.

Project Details

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Year

2021

Industry

Fashion

Project Category

Communications

Social Media

Services

Animation

Design

Solution

Working closely with the HUGO BOSS team, we developed multiple DOOH assets – from small screen ads to expansive, digital billboards – for a broad range of campaigns. Depending on the occasion and the location, these ads were either geared towards attracting customers to specific stores or else generating overall brand awareness.

A NEW FACE FOR THE BRAND

For BOSS’s brand relaunch – the biggest investment the client had ever made in their brand – we curated and fine-tuned a set of explosive, attention-grabbing ads – featuring an all-star, celebrity cast – to capture the energy of “being your own BOSS.” 

A NEW FACE FOR THE BRAND

For BOSS’s brand relaunch – the biggest investment the client had ever made in their brand – we curated and fine-tuned a set of explosive, attention-grabbing ads – featuring an all-star, celebrity cast – to capture the energy of “being your own BOSS.” 

CELEBRATING THE HOLIDAYS WITH HEMSWORTH

Inspired by the generosity and joy of the holidays, we developed a series of DOOH ads for BOSS’s “Unwrap the Holidays” campaign. Featuring the client’s global brand ambassador, Chris Hemsworth, these ads captured the spirit of the season with lighthearted yet glamorous visuals.

CELEBRATING THE HOLIDAYS WITH HEMSWORTH

Inspired by the generosity and joy of the holidays, we developed a series of DOOH ads for BOSS’s “Unwrap the Holidays” campaign. Featuring the client’s global brand ambassador, Chris Hemsworth, these ads captured the spirit of the season with lighthearted yet glamorous visuals.

Our DOOH ads ran in over 30 cities including the fashion capitals of the world (Paris, London, New York, and Milan), thereby generating global brand awareness for HUGO BOSS on a local scale.

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