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gitti

A better beauty brand

Berlin-based conscious beauty brand gitti was in need of a partner who could help make their vision of a new, more inclusive beauty industry a reality. In close collaboration with gitti's product team, we developed their brand strategy, and designed their new brand identity and online shop, resulting in a holistic brand experience grounded in diversity, inclusivity, and authenticity.

Project Details

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Show

Year

2021

Industry

Beauty

Project Category

E-Commerce

Branding

Services

Animation

Art Direction

Copywriting

Data Analysis

Design

Research

Strategy

UX/UI Design

Approach

We approached this project as a conversation. As a brand, gitti has a clear goal: to define a new, more relatable standard of beauty for their industry. At each step of this process, we helped gitti ensure that their branding strategy was in harmony with this goal. By creating a safe space for open collaboration, we helped them find a mutually agreed upon focus point for their brand that felt true to the diverse and supportive community they have built.

Solution

The result: A bold, playful, inclusive brand identity and easy-to-use e-commerce experience capturing gitti’s aspirational vision and personality. With our distinctive art direction, we provided gitti with updated brand guidelines and a sophisticated, functional visual design language for their online shop, to help bring their brand to life.

A BRAND STRATEGY FROM SCRATCH

Without a clear strategy of their own, gitti was struggling to find a brand focus that everybody agreed on. Through a series of workshops with their team, we made sure that everyone’s voices and ideas were heard – leading to a refined, cohesive result.

A BRAND STRATEGY FROM SCRATCH

Without a clear strategy of their own, gitti was struggling to find a brand focus that everybody agreed on. Through a series of workshops with their team, we made sure that everyone’s voices and ideas were heard – leading to a refined, cohesive result.

AUTHENTIC & EMPOWERING

We introduced a distinct and authentic art direction for their product imagery and campaigns, reifying gitti’s empowering, inclusive, and positive brand image.

AUTHENTIC & EMPOWERING

We introduced a distinct and authentic art direction for their product imagery and campaigns, reifying gitti’s empowering, inclusive, and positive brand image.

A HOLISTIC BRAND EXPERIENCE

Reimagining their existing brand identity, we established unified new brand guidelines to guarantee that gitti’s visual language remains lively and consistent throughout – helping to boost brand recognition.

A HOLISTIC BRAND EXPERIENCE

Reimagining their existing brand identity, we established unified new brand guidelines to guarantee that gitti’s visual language remains lively and consistent throughout – helping to boost brand recognition.

BETTER BUYING

Supported by our brand team, we leveraged a sophisticated visual design language, combined with bold photography, into a inspirational online shopping experience, which blends aspirational content with e-commerce.

BETTER BUYING

Supported by our brand team, we leveraged a sophisticated visual design language, combined with bold photography, into a inspirational online shopping experience, which blends aspirational content with e-commerce.

PERSONALISED PURCHASES 

We introduced an easy-to-use configurator, allowing customers to combine their favourite colours into a personalised nail polish set.

PERSONALISED PURCHASES 

We introduced an easy-to-use configurator, allowing customers to combine their favourite colours into a personalised nail polish set.

From the beginning, our goal was to help gitti boost brand recognition by emphasising their diversity of people and products. In the end, we also supplied gitti with the tools to translate their brand mission and core values into a unique and consistent brand story across all channels. Through this authentic visual language, gitti is one step closer to making their vision of a new, more inclusive beauty industry a reality.

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