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Nike

All Football Everything

Project Details

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Project DetailsProject DetailsProject DetailsProject DetailsProject DetailsProject DetailsProject DetailsProject Details

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Year

2019

Industry

Fashion

Services

E-Commerce

Challenge

Nike approached us to create an interactive landing page to promote the launch of the new Champions League away kits of their football teams. We were asked to come up with a digital design concept that would speak to millennials for whom football is everything.

Solution

After four weeks of close collaboration with the marketing teams of both Nike and 11Teamsports, one Germany’s biggest football retailers, we developed and designed an immersive shopping experience in form of an edgy lookbook that featured famous German footballers, up-and-coming rappers and local influencers.

The campaign inspired thousands of football lovers to create their own style and successfully drove sales for 11Teamsports.

Teenagers playing football
Teenager stepping on the air
Person with Berlin jacket
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