lala Berlin
Lala Forever is Lala Berlin’s circular fashion solution, which allows customers to trade in their pre-loved Lala pieces for resale. As a result, these pieces get a new life and Lala’s customers can shop a more affordable, eco-friendly collection. To help promote this special solution, we ideated a campaign direction playing upon themes such as sustainability, sharing, and community.
Show
Show
Year
2022
Industry
Fashion
Project Type
Communications
Services
Visual Identity
Creative Concept
Campaign Assets
Social Media Assets
Approach
Operating on a tight deadline of just three weeks, we worked quickly, delivering four directions for the campaign within the first week. We then established a strong narrative for the campaign by using existing material to create energetic new illustrations and collages. (Our own little tribute to the concept of circularity. 🙂)
Solution
We landed on a fun, carefree campaign direction, combining a light-hearted digital aesthetic with bright and cheery DIY-inspired visuals. This translated to colourful, playful ads, a refined logo, and a bold, aspirational tagline: Love. Wear. Share. Together, these elements captured the upbeat, positive spirit of the brand and its mission: to create a community-based circular fashion economy.
The new service was introduced to Lala’s customer base with great success – spanning social channels, CRM, and the brand’s website.