Lala Forever is Lala Berlin’s circular fashion solution, which allows customers to trade in their pre-loved Lala pieces for resale. As a result, these pieces get a new life and Lala’s customers can shop a more affordable, eco-friendly collection. To help promote this special solution, we ideated a campaign direction playing upon themes such as sustainability, sharing, and community.
Operating on a tight deadline of just three weeks, we worked quickly, delivering four directions for the campaign within the first week. We then established a strong narrative for the campaign by using existing material to create energetic new illustrations and collages. (Our own little tribute to the concept of circularity. 🙂)
We landed on a fun, carefree campaign direction, combining a light-hearted digital aesthetic with bright and cheery DIY-inspired visuals. This translated to colourful, playful ads, a refined logo, and a bold, aspirational tagline: Love. Wear. Share. Together, these elements captured the upbeat, positive spirit of the brand and its mission: to create a community-based circular fashion economy.
The new service was introduced to Lala’s customer base with great success – spanning social channels, CRM, and the brand’s website.