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lala Berlin

Celebrating Differences

A champion of diversity, lala Berlin sees style through an inclusive, international lens. To help drive the Berlin-based fashion brand's online business, we developed a state-of-the-art shopping experience inspired by their uncompromised, high-quality aesthetic.

Project Details

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Year

2021

Industry

Fashion

Project Type

E-Commerce

Services

Market Research

Product Strategy

Brand Identity

Experience Design

Animation

Development

Online Store

Approach

Taking a hands-on approach, we visited lala’s brick-and-mortar store and spoke to their customers to understand what makes them tick – both on an emotional and a practical level.

Solution

We landed on an elevated but easy-to-use ecommerce site, complete with a sleek, distinct design direction.

A MODERN VISUAL LANGUAGE To appeal to younger audiences, we updated the client’s branding and optimised their entire visual language for digital-first formats.

A MODERN VISUAL LANGUAGE

To appeal to younger audiences, we updated the client’s branding and optimised their entire visual language for digital-first formats.

AN ASPIRATIONAL SHOPPING DESTINATION We leveraged our in-depth research to develop a sleek and sophisticated shopping experience, which caters to both higher conversion and the client’s brand image.

AN ASPIRATIONAL SHOPPING DESTINATION

We leveraged our in-depth research to develop a sleek and sophisticated shopping experience, which caters to both higher conversion and the client’s brand image.

STATE-OF-THE-ART ECOMMERCE Using Shopify’s platform, we built a fast, frictionless online shop geared towards improving vital metrics across the board.

STATE-OF-THE-ART ECOMMERCE

Using Shopify’s platform, we built a fast, frictionless online shop geared towards improving vital metrics across the board.

Within the first year of the client’s website relaunch, lala increased their conversion rate by 25%, and their revenue by 15%.

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