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IBB Ventures

Investing in Berlin’s future

One of Germany’s oldest VC firms, IBB Ventures approached us to help revitalise their brand image. Realising their vision, we successfully repositioned the company as a modern, innovative, and approachable VC for the Berlin start-up scene.

Project Details

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Year

2020

Industry

Finance

Services

Identity

Communications

Deliverables

Market Research

Brand Strategy

Naming

Brand Identity

Marketing Collateral

Experience Design

Development

Approach

To get a better grasp on IBB’s core characteristics, we conducted in depth research as well as extensive stakeholder interviews. We applied our learnings in three, rapid-fire workshops, in which we defined the brand’s direction and developed an implementation plan for how to make it a reality.  

Solution

Working closely with the IBB team, we first rolled out a new, bold, international name: IBB Ventures. We then jumped head first into a 360-degree overhaul of the brand image. This manifested in a  contemporary brand identity as well as a sleek online presence, which aligned the client with the energetic zeitgeist of the Berlin startup world.

A FRESH NEW NAME The new name we developed in close collaboration with IBB’s team helped to establish the firm’s bold, cosmopolitan new brand image.

A FRESH NEW NAME

The new name we developed in close collaboration with IBB’s team helped to establish the firm’s bold, cosmopolitan new brand image.

A DYNAMIC BRAND STRATEGY Working closely with the management team, we conducted a brand sprint to transform individual ideas into a shared understanding of the brand's strategic direction. This in turn brought us one step closer to helping to reposition IBB as an accessible VC for innovative founders and early-stage start-ups.

A DYNAMIC BRAND STRATEGY

Working closely with the management team, we conducted a brand sprint to transform individual ideas into a shared understanding of the brand's strategic direction. This in turn brought us one step closer to helping to reposition IBB as an accessible VC for innovative founders and early-stage start-ups.

A MODERN AND SOPHISTICATED BRAND IDENTITY Across multiple touch points, from a fresh new logo to merchandising and out-of-home campaigns, we helped to amplify and humanise IBB’s revitalised brand identity.

A MODERN AND SOPHISTICATED BRAND IDENTITY

Across multiple touch points, from a fresh new logo to merchandising and out-of-home campaigns, we helped to amplify and humanise IBB’s revitalised brand identity.

A SLEEK DIGITAL BRAND EXPERIENCE Through the conceptualisation and development of a responsive, eye-catching website, we created a sleek user experience for founders seeking support and potential funding.

A SLEEK DIGITAL BRAND EXPERIENCE

Through the conceptualisation and development of a responsive, eye-catching website, we created a sleek user experience for founders seeking support and potential funding.

IBB’s fresh new name and brand identity was applauded by the Berlin startup ecosystem.

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