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Hugo Boss

Boss - Classics, Through a Global Lens

Since 2018, we’ve provided German fashion brand BOSS with comprehensive support for their ad campaigns – often tackling multiple campaigns at once, across a range of marketing channels and for a global audience.

Project Details

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Show

Year

2021

Industry

Fashion

Project Type

Communications

Services

Advertising

Graphic Design

Social Media Assets

Film & Motion

Approach

We kick off each project with BOSS by reviewing campaign goals and creative directions with the client. This lets us take a dynamic approach, which we complement with our acutely honed project management structures and templates. Through this streamlined process, we have ample space to experiment and play – in order to pay homage to the client’s legacy image and aspirational vision.

Solution

Working together with the BOSS marketing team, we then transform their campaigns’ unique objectives into eye-catching global ads. Inspired by the brand’s confident individualism, these ads span a broad range of approaches and channels – from digital out-of-home ads to social media platforms.

CAPTURING THE BRAND AESTHETIC For the “A Weekend to Remember” campaign – which followed a group of friends on a glamorous getaway – we produced a set of sophisticated yet fun ads for YouTube and Instagram that evoked the mood of a carefree escape.

CAPTURING THE BRAND AESTHETIC

For the “A Weekend to Remember” campaign – which followed a group of friends on a glamorous getaway – we produced a set of sophisticated yet fun ads for YouTube and Instagram that evoked the mood of a carefree escape.

PROMOTING THE KEY COLLABORATIONS When BOSS teamed up with Russell Athletic for the first time, for the bold, exciting “Off-Court Classics” campaign produced by Highsnobiety and shot by Joshua Kissi, we helped create buzz through a range of global digital ads.

PROMOTING THE KEY COLLABORATIONS

When BOSS teamed up with Russell Athletic for the first time, for the bold, exciting “Off-Court Classics” campaign produced by Highsnobiety and shot by Joshua Kissi, we helped create buzz through a range of global digital ads.

AGILE FASHION WEEK ADS During the client’s various fashion weeks, we were on call to turn of-the-moment material into vibrant digital ads. Working at a breakneck speed, we selected, formatted, and shared highlights from the runway across the brand’s socials.

AGILE FASHION WEEK ADS

During the client’s various fashion weeks, we were on call to turn of-the-moment material into vibrant digital ads. Working at a breakneck speed, we selected, formatted, and shared highlights from the runway across the brand’s socials.

Since 2018, we’ve supported HUGO BOSS through more than 100 campaigns, helping them along their journey towards becoming Germany’s leading luxury brand.

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