finn
A sustainable car subscription service
Munich-based start-up FINN was looking for a partner with branding and e-commerce expertise to help to position themselves as a green leader in subscription car services. By revamping their brand's visual identity and customer journey, we brought FINN one step closer to their brand promise: making reliable, sustainable mobility solutions accessible to all.
Show
Show
Year
2020
Industry
Mobility
Project Type
Identity
E-Commerce
Communications
Services
Brand Strategy
Product Strategy
Brand Identity
Social Media Assets
Experience Design
Online Store
Copywriting
Approach
We began this project by learning as much as possible both about the client’s vision and the landscape of this new and exciting service. Through quantitative research as well as a series of workshops with FINN’s team, we pieced together a nuanced understanding of what exactly their subscribers were after – and how best to package it.
Solution
From this strong strategic position, we infused FINN’s entire messaging and branding architecture with an aspirational energy. By introducing a new logo, colour palette, and type treatment, we created a modern, sleek and trustworthy identity.
Through our deep expertise in e-commerce, we also developed a cutting-edge booking process, allowing the user to lease the perfect car in under five minutes.Â
A TRUST-WORTHY BRAND IMAGE Bringing together the brand’s core values of reliability, simplicity and sustainability, we developed a confident brand story for the client and their product.
A TRUST-WORTHY BRAND IMAGE
Bringing together the brand’s core values of reliability, simplicity and sustainability, we developed a confident brand story for the client and their product.
A COHESIVE BRAND SYSTEM We ideated and executed a new brand system for the client, inclusive of core definitions as well as basic brand identity and application guidelines, to assist with consistent, clear communication across all consumer touchpoints
A COHESIVE BRAND SYSTEM
We ideated and executed a new brand system for the client, inclusive of core definitions as well as basic brand identity and application guidelines, to assist with consistent, clear communication across all consumer touchpoints
A CUSTOMISED USER JOURNEY We developed a unique user journey for the client’s new website: a custom booking process that helps users find the perfect car for their needs and preferences, in just a few short minutes.
A CUSTOMISED USER JOURNEY
We developed a unique user journey for the client’s new website: a custom booking process that helps users find the perfect car for their needs and preferences, in just a few short minutes.
Since their brand refresh, FINN has raised over $500 million in funding – establishing them as a sustainable leader and one of the top car subscription companies.
