Our work as a branding agency in Berlin - leveraging the potential of brand equity
Your brand is your promise to your customers. Through building a strong brand equity, where consumers hold strong, unique and favourable brand associations in memory, consumers know what to expect from your brand and are able to differentiate your brand from those of your competitors.
In collaboration with all stakeholders, we discover insights and opportunities of your brand in order to then develop a strategy that helps define the identity of your products and services. As a branding agency, we’re experts in researching your target audience,
Having a strong visual identity is imperative to any efforts to leverage the potential of a strong brand equity. As a branding agency, we hence create unique visual and verbal identities for all audiences across every touchpoint.
To us, art direction is the concept and the decisions around your entire product. As a branding agency, we design the visual appearance of your product and define how it communicates, stimulates moods, contrasts features and emotionally resonates with your target audience.
A common fallacy in the world of branding agencies is the sole focus on virtual brand elements. In differing from this, we design and build compelling branded environments that exist in the physical world as well as in the virtual worlds.
As a branding agency we build brand experiences that stick out from the crowd. From a new brand name, a compelling logo which is the foundation of your brand, specific corporate colours that will be associated with your company, a state-of-the-art website that clearly describes what you are best at and packaging to promotional materials — our branding agency helps you communicate what you stand for and build a brand that resonates with consumers and builds a strong and favourable brand image.
Combining brand strategy with digital strategy and user research allows us to find a brand’s true potential. As a leading branding agency in Berlin, we aim to turn this potential into experiences that your audience will love.
The visual elements of your brand will be applied by our branding agency team across every marketing tool you use, from advertising, signages, store displays and mailings to shopping bags.
Our work as a branding agency entails helping you identify what your customers love most about your business. We think about the key messages you want to communicate about your brand and turn them into memorable taglines that capture the personality of your brand and help build strong brand equity. Finally, we make sure that all the visual elements of your brand match the message you are going to reach your audience with.