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Hugo Boss

An augmented approach to eyewear

For HUGO’s first ever augmented reality filter on Instagram, we designed a polished yet playful AR experience – featuring the brand’s new sunglasses line. To help HUGO reach a broader audience with this campaign, we also developed a set of accompanying social ads, starring the singer Liam Payne.

Project Details

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Show

Year

2020

Industry

Fashion

Project Category

Social Media

Experiences

Services

3D

Animation

AR

Art Direction

Design

Development

Approach

Augmented reality was new – and exciting – territory for HUGO. As such, the client put a lot of trust in us, as their longtime partner, to lay the groundwork for their approach to AR social filters – giving us full creative and engineering freedom.

Solution

By creating high-level, 3D models of the glasses and frames, we built a set of highly accurate, dynamic Instagram filters for both the men’s and women’s sunglasses lines. Each of the filters featured a frame and several sunglasses clip-ons that could be exchanged with just a swipe, for a smooth and intuitive AR experience.

The hyper-realistic, smooth filters we made for HUGO set a new standard for augmented reality glasses filters. 

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