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The Hairoine Company

A hair care brand for confident women

The Hairoine Company was founded with the idea of breaking industry norms and defining new standards for the beauty market –  starting with accepting their customers as they are. To help position them as a one-stop-shop for highly effective natural solutions for hair care, we created a new brand strategy and a bold new identity – through a feminine lens.

Project Details

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Show

Year

2020

Industry

Beauty

Project Category

Branding

Services

Animation

Art Direction

Design

Research

Strategy

Approach

We saw the brand – and its products – as an opportunity to turn the conversation around beauty away from outer appearances and towards feeling. In other words, to rethink hair care as a form of self-expression. With this idea in mind, we began developing a brand identity that would help the Hairoine Company stand out in a market normally dominated by minimalist design.

Solution

We gave the client a bold, powerful brand identity that allowed them to set themselves apart from other beauty brands. From a dynamic new logo to a fresh pastel colour palette, we infused the client's brand direction with confidence, femininity, and a whole lot of attitude.

A NARRATIVE-DRIVEN BRAND STRATEGY

We defined a brand strategy that fell in line with the female founder’s progressive and community-focused perspective. By building a playful but empowered narrative, we helped the client establish The Hairoine Company as a go-to brand for young women looking for clean, high-quality haircare.

A NARRATIVE-DRIVEN BRAND STRATEGY

We defined a brand strategy that fell in line with the female founder’s progressive and community-focused perspective. By building a playful but empowered narrative, we helped the client establish The Hairoine Company as a go-to brand for young women looking for clean, high-quality haircare.

BRINGING THE BRAND TO LIFE

We created a clear visual brand identity – from modern, colourful packaging designs to fresh, feminine graphics and a dynamic new logo. This helped to foster a consistent and engaging brand experience across all touchpoints as well as to give them a blueprint moving forward.

BRINGING THE BRAND TO LIFE

We created a clear visual brand identity – from modern, colourful packaging designs to fresh, feminine graphics and a dynamic new logo. This helped to foster a consistent and engaging brand experience across all touchpoints as well as to give them a blueprint moving forward.

A VIBRANT SOCIAL MEDIA PRESENCE

To bring a joyful, ‘feel-good’ energy to the client’s brand identity, we pieced together an aspirational art direction for their social media communication. This fun, confident visual universe fostered a feeling of community and sisterhood around the new brand

A VIBRANT SOCIAL MEDIA PRESENCE

To bring a joyful, ‘feel-good’ energy to the client’s brand identity, we pieced together an aspirational art direction for their social media communication. This fun, confident visual universe fostered a feeling of community and sisterhood around the new brand

By aligning the brand’s distinct new visual identity with the vision of its female founder, we helped to position The Hairoine Company as a leading modern, beauty brand for empowered women – all in just a few short weeks.

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