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Casper

A better night’s sleep.

Casper, American mattress company and pioneer of bed-in-a-box products, first entered the French market back in 2017. A few months (and ad campaigns) later, the company was hungry for a fresh take on boosting local brand awareness. Without in-house capacities of their own, they enlisted our help for their first major out-of-home (OOH) campaign for the French market.

Project Details

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Year

2018

Industry

Lifestyle

Project Type

Communications

Product

Services

Creative Concept

Advertising

Graphic Design

Experience Design

Microsite

Approach

After extensive research into the national audience and their sleeping habits, we established a deep understanding of consumer behaviour and the market at large.

Solution

Using clever word play, and several witty French sayings – all focused on the topic of sleep – we then designed a fun, accessible OOH campaign to run in the Paris Metro. We aimed to appeal to a broad audience by sparking curiosity in the city’s commuters.

A PLAYFUL CAMPAIGN Through our creative work, we helped to establish a playful, self-deprecating and relatable brand image for Casper in the French market.

A PLAYFUL CAMPAIGN

Through our creative work, we helped to establish a playful, self-deprecating and relatable brand image for Casper in the French market.

A USER-FRIENDLY MICRO-SITE We developed a specialised landing page for the campaign, to highlight the product’s benefits for a French audience. 

A USER-FRIENDLY MICRO-SITE

We developed a specialised landing page for the campaign, to highlight the product’s benefits for a French audience. 

The campaign was a success both in its original setting and online. It boosted national brand awareness for Casper and significantly increased their sales.

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