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Alina Abegg

A cosmic shopping experience

For the launch of Berlin-based jewellery designer Alina Abegg’s first major collection, “A cosmic escape,” we were asked to refine her brand’s digital identity and develop a new e-commerce site to make her iconic pieces available to an international audience.

Project Details

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Show

Year

2021

Industry

Lifestyle

Project Type

Identity

E-Commerce

Services

Product Strategy

Brand Identity

Packaging

3D & CGI

Experience Design

Development

Online Store

Approach

Alina came to this collaboration with a clear creative vision. Together with our own research and team workshops, this focused starting point inspired us to experiment with a playful yet sophisticated brand refresh.

Solution

Knowing that the client’s target audience might not be digital natives, our end product – an easy-to-navigate site – puts Alina’s products front and centre. Through bold photography and expressive typography, we created a modern, editorial layout that allows users to discover Alina’s cosmic pieces in a playful yet easy way.

A BOLD, MODERN ART DIRECTION We developed an elevated art direction, featuring sleekly minimal lookbooks; revamped packaging in the brand’s signature pink, embellished with a hot-foil stamped logo; an editorial-inspired approach to social media; and custom animations for digital media. Overall, this helped the client to define her online aesthetic as equal parts sophisticated, bold, and fun.

A BOLD, MODERN ART DIRECTION

We developed an elevated art direction, featuring sleekly minimal lookbooks; revamped packaging in the brand’s signature pink, embellished with a hot-foil stamped logo; an editorial-inspired approach to social media; and custom animations for digital media. Overall, this helped the client to define her online aesthetic as equal parts sophisticated, bold, and fun.

GALACTIC, CUSTOM-MADE ILLUSTRATIONS Working closely with renowned designer Filip Hodas, we delivered galactic, hyperrealistic 3D illustrations for Alina Abegg’s first collection “A cosmic escape.”

GALACTIC, CUSTOM-MADE ILLUSTRATIONS

Working closely with renowned designer Filip Hodas, we delivered galactic, hyperrealistic 3D illustrations for Alina Abegg’s first collection “A cosmic escape.”

AN EXCLUSIVE ONLINE SHOPPING EXPERIENCE With a diverse, multi-generational audience in mind, we developed an engaging shopping experience hosted on Shopify and a sophisticated brand destination for Alina Abegg's jewellery line.

AN EXCLUSIVE ONLINE SHOPPING EXPERIENCE

With a diverse, multi-generational audience in mind, we developed an engaging shopping experience hosted on Shopify and a sophisticated brand destination for Alina Abegg's jewellery line.

Since the website’s relaunch, Alina’s brand has caught the eye of several celebrities, media outlets and stockists – from SSENSE to Moda Operandi. 

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