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Alina Abegg

A cosmic shopping experience

Project Details

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Year

2021

Industry

Lifestyle

Services

Identity

E-Commerce

Challenge

When Alina approached us for the design of her online shop, we were faced with a great challenge: how to create a website that would perform well in terms of conversion and sales, while keeping a strong brand identity to convey the boldness and structuralism of Alina's unique jewellery.

Solution

Keeping in mind that the target audience might not be digital natives, we focused on an easy to navigate site structure that will be clearly understood and appealing to a diverse set of visitors. Without sacrificing the usability of the site, we created an overall bold and funky visual design that was inline with Alina’s overall brand direction. Looking back, we built a online shop that allows a flawless shopping experience, while still having a strong, bold attitude.

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