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Möve

A contemporary shopping experience for home textiles

After a recent brand refresh, Möve wanted to make sure their digital presence fully reflected their new and refined look. We came on to help the textile company amplify their rebranding through authentic, emotionally-driven storytelling in order to position them as a leading home textile and lifestyle brand in Germany and beyond.

Project Details

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Show

Year

2022

Industry

Lifestyle

Project Category

E-Commerce

Services

Animation

Data Analysis

Research

Strategy

UX/UI Design

Approach

In our initial research phase, our team gained valuable insights into the market and Möve’s target audience, granting us a deeper understanding of how to approach the site’s redesign. Once we had aligned on the overall vision, we conducted a three-week creative exploration in close collaboration with the client to come up with a refined shop concept – from fonts to imagery.

Solution

We created a clean, engaging new online shop with a modern look and top-of-the-line usability. With an entirely new content architecture and modern storytelling elements, the site offers an elevated, user-friendly shopping experience that highlights the quality of Möve’s products through rich, sensory visuals and refined branding.

DIGITISING THE NEW BRAND IDENTITY

In order to adapt Möve’s updated brand identity for digital, we conceived a new design system. Using colour schemes inspired by the brand’s recent refresh, we put together a modern, digital look – from typography to updated ecommerce components.

DIGITISING THE NEW BRAND IDENTITY

In order to adapt Möve’s updated brand identity for digital, we conceived a new design system. Using colour schemes inspired by the brand’s recent refresh, we put together a modern, digital look – from typography to updated ecommerce components.

A SENSORY, EXPERIENTIAL COLLECTION PAGE

Stepping away from more traditional collection page designs, we created an editorially-inspired product experience combining mood photography with product cards.

A SENSORY, EXPERIENTIAL COLLECTION PAGE

Stepping away from more traditional collection page designs, we created an editorially-inspired product experience combining mood photography with product cards.

PUTTING SUSTAINABILITY FIRST

We highlighted the company’s long history and tradition of sustainable practices via the site’s updated ‘About’ page. 

PUTTING SUSTAINABILITY FIRST

We highlighted the company’s long history and tradition of sustainable practices via the site’s updated ‘About’ page. 

AN EFFORTLESS USER JOURNEY

By optimising the flow of the shopping and check-out process, we established a quick and easy purchase journey built for all audiences, regardless of their technical prowess. 

AN EFFORTLESS USER JOURNEY

By optimising the flow of the shopping and check-out process, we established a quick and easy purchase journey built for all audiences, regardless of their technical prowess. 

We successfully helped launch Möve’s new brand identity and online shop.

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