Orchestrate the entire creative direction of the campaign, including such essential projects as: translating the creative brief into an image; the casting of the models and stylists; production; and post-production. The campaign was to be launched within a Russian market, with a desired image of sophisticated rather than cheap, celebration rather than decadence, and the extraordinary rather than the common. 

Bearing in mind the brand of Martini Rosé, DON & BRONSON conceived of an image portraying the luxurious, classy, and fun lifestyle. London-based models were casted for their sophisticated look and natural beauty. The pink bubble-filled pool creates a surreal yet light-hearted atmosphere in which those celebrating seem intoxicated by its' glitz and glamour- the glitz and glamour of the good life.