UMA Scouting
- Strategy
- Online Marketing
Uma Scouting is a Berlin-based international model agency with an emphasis on scouting.
Though always on the look-out for unique and extraordinary talent, Uma furthermore focuses on guiding their models in their personal growth as well as in their individual career management. Their experienced team seeks to foster talent so that their models may be placed amongst the ranks of the world’s most established modeling agencies.
Objective
Build brand awareness of UMA Scouting with national and international model agencies. Establish an excellent reputation for UMA Scouting in the fashion industry for cutting edge male models. Create a dialogue with key partners in the industry, editors, and potential clients, so as to establish a solid reputation/image.
Solution
In building brand awareness we composed, tailored, and distributed press releases on UMA Scouting, targeting various media. By converting the press content into an acquisition letter, we orchestrated direct mailings to key industry contacts and potential clients. This included a follow-up, which was essential in creating a dialogue between UMA Scouting and key contacts. Furthermore, strategic media placement was conducted, positioning UMA Scouting within relevant fashion and modeling websites and blogs, including a prominent placement on HYAM’s sister project LEXPOSURE.net.